Summer HELOC Campaign

This was one of the largest campaigns I completed during my time with First Financial Bank. At the start, I had to quickly get up to speed on what a HELOC was and how it could be clearly communicated to customers. Translating a financial product into approachable, engaging visuals became a key part of the challenge. The most demanding aspect, however, was the volume of deliverables. I created numerous variations of the campaign to fit multiple platforms and formats—marquee signage, banner ads, social media graphics, magazine ads, and more. Ensuring consistency across every piece while adapting designs to different specifications pushed me to be both detail-oriented and highly organized.

By the end of the campaign, I felt an incredible sense of accomplishment. Seeing a cohesive concept successfully executed across so many channels was both challenging and deeply rewarding.