I was asked to create a graphic for the Alumni Relations team's trip to California and was given complete creative freedom. The first idea that came to mind was the iconic California license plate. I thought it would make a strong visual while also being versatile enough to work across a variety of applications.

I'm really happy with how the design turned out. Its simple, monochromatic style makes it adaptable for everything from stickers and T-shirts to social media graphics and other promotional materials. I love that it's recognizable, flexible, and captures the spirit of the trip in a clean, memorable way.